

This insightful reference concludes with a chapter on the critical issue of cybersecurity. The book illustrates various data visualization tools that can support answering different types of business questions to improve profits and customer relationships. It can guide managers in understanding market trends and customer purchasing patterns over time. Data visualization has a critical role in the advancement of modern data analytics, particularly in the field of business intelligence and analytics.

One chapter introduces the definitions and processes of social media analytics from different perspectives as well as focuses on techniques and tools used for social media analytics. Another examines the analysis of data obtained through user feedback. One case explores analyze data from Twitter feeds. Case studies in the book explore how to perform analytics on social networking and user-based data to develop knowledge. Organizations should develop knowledge focuses on data quality, application domain, selecting analytics techniques, and on how to take actions based on patterns and insights derived from analytics.

It provides the basis for knowledge discovery and completes the cycle in which knowledge management and knowledge utilization happen. Analytics, on the other hand, is the examination, interpretation, and discovery of meaningful patterns, trends, and knowledge from data and textual information. The process of transforming data into actionable knowledge is a complex process that requires the use of powerful machines and advanced analytics techniques. Its chapters written by researchers and professionals provide insight into theories, models, techniques, and applications with case studies examining the use of analytics in organizations. Analytics and Knowledge Managementexamines the role of analytics in knowledge management and the integration of big data theories, methods, and techniques into an organizational knowledge management framework. The process of transforming data into actionable knowledge is a complex process that requires the use of powerful machines and advanced analytics technique.
